Job Description

The Product Marketing Manager will develop and maintain go-to-market strategies to drive demand and execute campaigns. This role involves cross-functional collaboration, market research, sales enablement, and asset creation, with a focus on Data Protection and Cybersecurity businesses.

Responsibilities

• Develop and execute go-to-market strategies
• Conduct market research and analysis
• Develop messaging and sales enablement materials
• Manage multiple projects and analyze performance
• Develop growth strategies for underperforming products
• Drive end-to-end planning processes
• Develop product positioning and messaging
• Identify customer needs and monitor market trends
• Communicate product value propositions
• Manage market person mapping and marketing intelligence
• Assist marketing programs
• Collaborate cross-functionally
• Initiate relationships for product enhancement
• Own product market requirement analysis
• Interface with partner-centric listening posts
• Translate technical capabilities
• Work on training material and educational content
• Participate in thought leadership blogs and whitepapers

Requirements

• Experience in product marketing
• Ability to develop and execute marketing strategies
• Strong analytical and project management skills
• Experience with market research and analysis
• Excellent communication and collaboration skills
• Ability to work cross-functionally
• Understanding of the cybersecurity and data protection markets

Benefits

• No benefits