Vice President of Product Marketing

Showpad
Full-time
Chicago
Posted on 6 months ago

Job Description

Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function. This role combines vision and execution—translating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact.

Responsibilities

  • Lead marketing strategy for Showpad’s eOS
  • Craft value propositions
  • Partner with product leadership to shape the long-term eOS vision
  • Translate the roadmap into clear, benefit-driven messaging
  • Identify emerging market opportunities and guide product evolution
  • Deliver market insights and feedback
  • Co-develop product vision
  • Ensure customer needs, trends, and competition are integral to product planning
  • Lead GTM strategy for launches
  • Collaborate with sales and CS to drive adoption
  • Own analyst relations
  • Build and lead a high-performing team

Requirements

  • 10+ years of experience in product marketing
  • Demonstrated expertise in creating and executing successful product marketing strategies
  • Proven leadership skills with experience in team development and mentorship
  • Strong collaboration skills
  • Experience in analyst relations
  • Deep understanding of storytelling and narrative development

Benefits

  • No benefits