Job Description

The Director, Demand Generation will lead the creation and execution of demand generation strategies to support Auctane’s go-to-market initiatives for our API products. This role requires a leader who can define the approach, orchestrate cross-functional efforts, and execute cohesive campaigns that drive pipeline and revenue growth.

Responsibilities

• Build and own the demand generation framework
• Create and execute targeted ABX and demand generation campaigns
• Design strategies to drive new leads and nurture existing opportunities
• Partner with cross-functional teams to align efforts
• Develop and mentor a small team
• Define and report on key metrics for pipeline growth, conversion, and velocity

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• 8+ years of experience in demand generation or a related role, with at least 3 years in a leadership position
• Experience designing and executing demand gen and account-based marketing strategies
• Proficiency with 6Sense, HubSpot, and Salesforce
• Proven ability to drive pipeline growth and accelerate pipeline velocity
• Strong leadership skills
• Exceptional collaboration and communication skills
• Analytical mindset

Benefits

• No benefits