Job Description

Yext is seeking a Senior Product Marketing Manager to lead the strategy, execution, and evaluation of product marketing initiatives for its financial services (FINS) vertical. The role involves collaborating with various teams to translate product capabilities into clear value propositions, build enablement programs, and optimize marketing strategies for FINS audiences.

Responsibilities

• Create and drive FINS expansion strategy
• Develop messaging and positioning tailored to financial services buyers
• Create sales plays and competitive guides
• Conduct research into buyer needs and industry shifts
• Partner with demand generation teams to create content
• Collaborate with Product and Solutions teams
• Lead verticalized communications for key launches

Requirements

• 10+ years of B2B SaaS product marketing experience
• Experience in or related to the financial services industry
• Proven success in developing and executing sales enablement programs
• Strong ability to craft messaging and positioning
• Excellent project management skills
• Strong cross-functional collaboration skills
• Excellent presentation and training skills
• Data-driven mindset

Benefits

• No benefits