Job Description

The Senior Growth Marketing Manager will drive growth and expansion by developing and executing integrated campaigns for lead generation and conversion. This role involves collaboration with sales and marketing teams, content creation, and performance analysis to achieve funnel and pipeline targets.

Responsibilities

• Design and execute integrated campaigns for lead generation
• Develop demand content
• Collaborate with sales and internal SMEs
• Develop email nurture programs
• Set goals and determine KPIs
• Monitor and analyze KPIs
• Optimize programs and channels
• Partner with Sales leadership
• Communicate project outcomes

Requirements

• 5-8 years of SMB SaaS experience
• Homecare or home healthcare marketing experience is a plus
• Understanding of market, customers, and company
• Experience supporting enterprise sales
• Ability to measure efforts
• Creativity and strong writing skills
• Collaborative mindset
• Owner mentality
• Flexibility and adaptability
• Focus and drive
• Experience with 6sense, Salesforce, HubSpot, and other marketing tools
• Experience with on24 a major plus

Benefits

• No benefits