Lead Product Manager to drive data monetization strategy, leveraging Attentive’s identity graph and first-party data to improve return on ad spend across platforms.
Responsibilities
Own product strategy and roadmap for data monetization initiatives
Lead integrations with advertising platforms like Meta
Collaborate with data science and engineering for infrastructure
Partner with legal and compliance for privacy-safe data usage
Engage with customers to solicit feedback
Define and run A/B tests
Track performance metrics and drive iteration
Requirements
6+ years of product management experience in ad tech, martech, or B2B SaaS
Experience building and scaling integrations with social platforms
Proven record of driving product launches
Understanding of EMQ scores and identity matching
Deep analytical skills and familiarity with experimentation frameworks