Job Description

The Alliance Marketing Manager is responsible for developing and executing integrated marketing campaigns with alliance partners to accelerate partnerships globally. They will work closely with other go-to-market teams to leverage cloud alliances and tech partnerships to drive demand and support the build-out of world-class alliance partner programs and accelerated AI adoption across partner marketing.

Responsibilities

• Plan and execute marketing programs to drive revenue and strengthen partnerships globally
• Develop co-marketing plans with technology and alliance partners
• Collaborate on strategic messaging and positioning for joint product offerings
• Develop event strategy for conferences and regional events
• Support the development of a technology alliance partner program
• Forge relationships with AWS partner teams
• Measure and report on joint campaigns
• Maintain the alliance marketing budget
• Maintain product and marketing content on alliance partner web presences
• Nurture relationships with internal stakeholders
• Stay updated on alliance marketing best practices and utilize AI in campaigns

Requirements

• 3+ years of alliance marketing experience within a SaaS or technology provider
• Experience working with alliance partners such as AWS
• Experience with content creation and messaging for and with alliance partners
• Understanding of marketing channels
• Experience managing alliance partner web presences
• Proficiency in Salesforce and HubSpot
• Experience with Partner Management software
• Experience using AI-driven technology
• Experience with project management software
• Strong verbal and written communication skills
• Understanding of alliance partner business models
• Experience working in a cross-functional team
• Excellent time management and organizational skills
• Highly motivated and a self-starter

Benefits

• No benefits