Flex, a FinTech company, seeks a strategic leader to build and lead a direct-to-consumer marketing strategy. The role involves managing paid media, branding, and a referral program to drive growth and lead generation.
Responsibilities
Develop new marketing channels and strategies
Define DTC marketing foundation
Optimize paid search and social campaigns
Manage SEM strategy
Build and execute referral programs
Lead budget planning and allocation
Define and track key performance metrics
Requirements
5+ years of growth marketing experience with 2+ years of management
Proven track record in D2C growth marketing
Expertise in performance marketing across digital channels
Experience building referral campaigns
Strong analytical mindset with budget management experience