Job Description

Flex, a FinTech company, seeks a strategic leader to develop and execute a marketing strategy focused on driving acquisition of SMB property managers through consumer referrals and lead generation, owning email, push, SMS, and offline marketing campaigns.

Responsibilities

• Manage campaign lifecycle, design, build, and implement CRM campaigns
• Develop compelling, high-converting email creatives
• Lead A/B testing initiatives to improve campaign performance
• Segment audiences for personalized messaging
• Collaborate with internal teams to ensure campaign execution
• Bring creative ideas for optimizing customer communication
• Report on campaign performances and provide recommendations

Requirements

• 5+ years of experience in lifecycle and CRM marketing
• Proficiency with email and SMS marketing platforms and analytics software
• Experience working in regulated industries preferred
• Familiarity with telecommunications regulations
• Strong ability to analyze data and translate insights into strategies
• Highly collaborative with cross-functional teams
• Creative, innovative thinker

Benefits

• No benefits