Develop and implement in-region marketing initiatives to generate demand, drive pipeline growth, and accelerate revenue. Collaborate with sales, partnerships, and marketing to develop strategic, integrated field marketing programs.
Responsibilities
Develop and execute a North America Field Marketing strategy
Develop integrated, data-driven marketing plans
Track and analyze key performance metrics
Provide regular updates and insights to leadership
Partner with sales and sales development teams
Contribute to the creation of scalable marketing efforts
Any other tasks that may be assigned
Requirements
5+ years of field or partner marketing experience
5 years of B2B marketing experience
Track record of driving B2B sales results
Demonstrated cross-functional marketing expertise
Exceptional written and verbal communication skills
Strong analytical skills
Successful project management and organizational skills
Understanding of the finance and accounting or the fintech ecosystem