Job Description

TodayTix Group is seeking a strategic and results-driven Director of Growth Marketing to lead and scale paid marketing efforts across established and emerging channels. The role involves owning the strategy, execution, and performance of the paid acquisition program, driving new customer growth, first-time purchases, and revenue.

Responsibilities

• Own and evolve the paid acquisition strategy across Meta, Google, and emerging channels.
• Lead day-to-day performance management, including agency oversight, budget optimization, reporting, and forecasting.
• Identify, test, and expand into new acquisition channels.
• Build and manage a robust creative testing program.
• Monitor performance data in real time, surfacing insights and making strategic decisions.
• Own the merchandising strategy across paid and unpaid surfaces.
• Translate incrementality testing, attribution changes, and platform updates into actionable growth strategies.
• Partner cross-functionally with Product, Data, Creative, and Finance.

Requirements

• 8–10+ years of experience in growth or performance marketing.
• Deep expertise in Meta and Google Ads.
• Demonstrated success in testing and scaling new acquisition channels.
• Hands-on, resourceful approach.
• Strong command of incrementality testing, attribution modeling, and LTV-based optimization.
• Advanced proficiency in data analysis and performance reporting tools.
• Experience leading cross-functional teams and external agencies.
• Strategic, analytical, and curious mindset.
• Excellent communication and leadership skills.
• Interest in live entertainment and the arts.

Benefits

• No benefits