Job Description

Leverage marketing technology tools to craft personalized campaigns to optimize patient lifecycle goals from enrollment to engagement. Build, test, execute, and optimize end-to-end, multi-channel owned and paid marketing strategies to drive patient enrollment and retention.

Responsibilities

• Own strategic marketing campaign launches
• Architect, build, test, and launch end-to-end, multi-channel automated campaigns
• Define, scope, and prioritize A/B and multivariate tests
• Bring new marketing channels and technology to Pomelo
• Develop reports and dashboards on campaign performance
• Work closely with Marketing, Customer Success, Outreach, and Clinical teams
• Ensure compliance with CAN-SPAM, TCPA, HIPAA, and other applicable laws

Requirements

• 4+ years of experience in lifecycle, growth, CRM, or email marketing
• Expert in campaign configuration, html, css, and liquid logic
• Deeply martech-saavy
• Understand user needs
• Analytical skills and experience running A/B tests

Benefits

• No benefits