As the Director of Product Marketing, you will be responsible for crafting our product narrative, driving go-to-market strategy, and deeply understanding our customers to shape positioning and messaging.
Responsibilities
Develop and own the Cortex product marketing strategy
Partner closely with Product Management to shape roadmap communications
Work with Sales to create enablement materials
Lead customer segmentation and persona development
Drive Cortex’s participation in analyst relations
Measure and optimize the effectiveness of product marketing activities
Build and grow a high-performing product marketing function
Requirements
Bachelor’s degree in Marketing or related field or equivalent work experience
8+ years of experience in product marketing
Experience owning messaging frameworks, product launches, and go-to-market plans
Experience working closely with Sales, Product, and Customer Success teams
Solid fundamental skills in positioning, storytelling, competitive research, and market segmentation