Job Description

Workato is looking for a VP of Global Developer Marketing to create and champion a developer offering, empower developers to deliver impactful projects, grow the global Workato developer community, build a new brand, launch innovative programs, hire and lead a marketing team, and own developer marketing strategy.

Responsibilities

• Define and execute global developer marketing strategy
• Own developer technical advocacy & relations
• Establish and run Workato’s developer video strategy
• Build and launch a distinct developer brand
• Lead integrated campaigns
• Measure and report on KPIs
• Hire, mentor, and scale a marketing team
• Partner with Product, Engineering, Community, and Sales

Requirements

• 10+ years in developer or product-led B2B SaaS marketing; 5+ years leading integrated teams
• Proven record launching net-new developer brands
• Deep understanding of developer tooling ecosystems
• Experience owning developer advocacy, video strategy, and multimedia content production
• Proficiency with modern martech stacks
• Visionary storyteller
• Inclusive leader
• Strong collaborator
• Analytical mindset with operational discipline
• High bias for action, creativity

Benefits

• No benefits