Job Description

Workato is seeking a Senior Product Marketing Manager to drive product marketing for Workato’s AI and Agentic Products. This role involves driving the GTM strategy, translating technical product features into unique positioning, and working cross-functionally to define and launch GTM efforts that lead to revenue.

Responsibilities

• Translate technical product features into unique positioning and differentiation
• Build a deep understanding of customer personas
• Craft compelling messaging that communicates how Workato’s Agentic products uniquely solve customer needs
• Build and operationalize training and enablement for sales and GTM teams
• Equip sales with tools and content to accelerate deals and revenue
• Work closely with product teams to define and quantify the impact of new use cases
• Collaborate with segment marketing and demand generation teams to build focused campaigns
• Plan and drive the execution of agentic product announcements

Requirements

• Bachelor’s degree in marketing, Business, or a related field; MBA is a plus
• 10 years of product marketing experience at a technology company
• Technical background with a deep understanding of emerging AI technologies
• Experience working at a fast-paced startup
• Experience marketing technical AI and agentic products to enterprise customers
• Experience marketing to both CIO and line of business audiences
• Strong project management skills
• Ability to work cross-functionally with technical and GTM teams

Benefits

• No benefits