Job Description

Hatch is seeking a Community Management Coordinator to connect with Hatch’s community across both Adult and Kids audiences. The coordinator will shape conversations, bring trends to life, and ensure our social content and tone reflect empathy, expertise, and joy—while helping people sleep better.

Responsibilities

• Become the day-to-day voice of Hatch across social media platforms.
• Collaborate with the Social Strategist and Creator to maintain and optimize our social content calendar.
• Support lo-fi content capture for priority platforms.
• Draft compelling copy using select hashtags and the latest platform features.
• Engage with tagged content, UGC, and community members to foster relationships and drive awareness.
• Help ideate and execute seasonal campaigns, product launches, and community moments.
• Source relevant content creators and support influencer campaigns.
• Track and report on sentiment trends and community feedback.
• Partner with Customer Experience to co-own FAQ responses and product dialogue across platforms.
• Own Hatch’s organic social engagement strategy across multiple channels.
• Identify emerging platform opportunities to scale Hatch’s presence.
• Collaborate cross-functionally to build proactive community content.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 1–3 years of experience in social media management or community engagement.
• Strong ability to concept, shoot, and produce short-form social-first video content.
• Experience developing and implementing content strategies that drive growth, engagement, and advocacy.
• Strong platform fluency—especially on TikTok, Instagram, and YouTube.
• Impeccable written communication and copywriting skills.
• A creative thinker with a strong visual sensibility and storytelling instincts.
• Comfort using social media scheduling and analytics tools.
• A collaborative approach and ability to work efficiently in a fast-paced, team-oriented environment.

Benefits

• No benefits