Job Description

The Senior Manager, Lifecycle Marketing is responsible for developing and executing programs that drive activation, repeat usage, and long-term customer retention across Xometry. This role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver timely, relevant communications across the customer journey.

Responsibilities

• Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages
• Create and manage triggered campaigns based on behavioral data and customer segmentation
• Partner with product and customer success to identify key journey moments and engagement gaps
• Own campaign planning, testing, and optimization from concept through analysis
• Manage Xometry’s email marketing program as a lifecycle engagement channel
• Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage
• Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off
• Collaborate with content, design, and ops teams to ensure high-quality execution
• Define KPIs and own reporting for lifecycle and retention programs
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
• Continuously test subject lines, timing, sequencing, content and creative to optimize outcomes
• Translate insights into recommendations to inform product roadmap and customer-facing messaging
• Collaborate with Product to support feature adoption, in-platform engagement, customer onboarding and continuous education
• Partner with Content & Engagement Marketing to ensure message alignment and cohesive campaign sequencing
• Work closely with Sales and Customer Success to surface opportunities for proactive outreach and account nurturing
• Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle levers

Requirements

• 6+ years of experience in lifecycle, CRM, or retention marketing roles—preferably in B2B, SaaS, or marketplace environments
• Hands-on experience with marketing automation and CRM platforms—HubSpot and Salesforce experience preferred
• Experience implementing and optimizing marketing strategies using AI-powered tools
• Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation
• Skilled in analyzing campaign performance and iterating on messaging and delivery
• Proficiency in Google suite of software (Sheets, Slides, etc)
• Comfortable collaborating across product, sales, content, and technical teams
• Bachelor's degree in marketing, business, or related field; advance degree preferred

Benefits

• No benefits