Job Description

The Senior Product Marketing Manager will develop positioning, messaging, and integrated Ecosystem strategies to drive demand and execute successful campaigns. This role involves cross-functional collaboration to develop messaging, obtain market intelligence, build sales enablement, and deliver compelling assets.

Responsibilities

• Lead cross-functional teams towards successful GTM outcomes
• Research, analyze, and document findings
• Design, deliver, and execute marketing and communication strategies
• Manage multiple projects simultaneously
• Analyze and assess performance of marketing strategies and recommend improvements
• Create targets for marketing campaigns and analyze outcomes
• Develop and execute growth strategies for ecosystem go-to-market
• Model new product plans and routes to market
• Drive the end-to-end planning processes and core priority settings
• Work with executive leadership to drive outcomes
• Develop and manage the positioning and messaging for product expansion strategies
• Identify ecosystem needs, oversee market research, and monitor market trends and competitive landscapes
• Communicate the value proposition of products and develop tools to support the selling process
• Identify opportunities to out-position competitors
• Monitor internal processes for efficiency and validity
• Manage market person mapping and marketing intelligence
• Assist marketing programs that drive demand for products
• Communicate and collaborate cross-functionally to determine product positioning
• Initiate and foster relationships to create and promote new ecosystem product bundles
• Own the product market requirement phase of market analysis
• Interface with all partner-centric listening posts
• Translate technical capabilities into benefit and value proposition
• Work on training material messaging and educational content
• Serve as an active participant in thought leadership blogs and whitepapers

Requirements

• Experience in product marketing
• Ability to develop and execute marketing strategies
• Experience in market research and analysis
• Strong communication and collaboration skills
• Experience in sales enablement
• Ability to manage multiple projects
• Understanding of competitive landscapes
• Experience in ecosystem growth strategies

Benefits

• No benefits