Job Description

As the 0 to 1 Marketing Leader, you will play a critical role in experimenting with and scaling go-to-market (GTM) strategies designed to accelerate ClassDojo’s network and revenue growth from the ground up. You’ll grow ClassDojo from where we are to our next order of magnitude, while deepening love for our brand. You will collaborate closely with our co-founders, CTO, Head of Product, Head of Marketing, and cross-functional teams to create and test innovative marketing strategies that resonate with our network of tens of millions of children and families.

Responsibilities

• Experiment with and scale go-to-market (GTM) strategies to accelerate ClassDojo’s network and revenue growth
• Grow ClassDojo to the next order of magnitude
• Deepen love for the ClassDojo brand
• Collaborate with co-founders, CTO, Head of Product, Head of Marketing, and cross-functional teams
• Create and test innovative marketing strategies
• Translate data, research, and intuition into effective GTM tactics
• Drive significant growth

Requirements

• 8+ years of experience in marketing or growth, focused on consumer products and GTM strategies
• Successfully led marketing efforts resulting in significant market-channel fit and growth
• Experience in high-growth environments, ideally as part of a founding team
• Deep understanding of driving network growth and revenue generation in subscription-based or marketplace models
• Strong grasp of marketing strategy, from product positioning to go-to-market execution
• Strong creative intuition and understanding of consumer resonance
• Skills in qualitative and quantitative research methods
• Ability to translate insights into actionable GTM strategies
• Ability to thrive in resource-constrained environments
• Clear and concise communication

Benefits

• No benefits