Job Description

Lead the marketing strategy to expand partnerships with school districts and school leaders. This role involves crafting and executing marketing campaigns, positioning ClassDojo as a leading K-12 communication and engagement platform, and collaborating with sales and product teams to drive growth.

Responsibilities

• Build and lead a scalable district and school leader marketing strategy
• Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform
• Drive inbound and outbound campaigns that generate qualified leads and pipeline
• Lead positioning and go-to-market strategy for new district-focused product features
• Partner closely with SDRs and AEs to enable high-converting outreach and improve sales velocity
• Design integrated campaigns across paid, owned, and earned channels—with clear measurement and performance tracking
• Collaborate with product and success teams to align on launch timing, narrative, and adoption goals
• Help scale what’s working by building lightweight systems, feedback loops, and repeatable templates

Requirements

• 8+ years of experience in B2B marketing, with at least 2–3 years in a strategic role owning pipeline or GTM outcomes
• Led full-funnel B2B marketing strategy at a high-growth company (ideally startup to scale-up)
• Played a leadership role on a cross-functional growth, marketing, or go-to-market team with company-level impact
• Owned campaigns and programs that directly drove revenue, with a track record of generating and converting qualified leads
• Launched new B2B features or products with measurable business impact, across paid, owned, and earned channels
• Partnered closely with sales and SDR teams to create messaging, assets, and training that improved conversion
• Thrived in fast-paced, scrappy environments

Benefits

• No benefits