Job Description

Maven is seeking a strategic and results-oriented B2B Lifecycle Marketing Manager to develop and execute multichannel strategies to generate leads, engage prospects, and retain customers. The role involves leveraging data to optimize customer acquisition and retention, building lifecycle journeys, and supporting upsell and cross-sell campaigns.

Responsibilities

• Develop and execute multi-channel strategies to generate leads and retain customers
• Partner with teams to align the buyer's journey
• Optimize acquisition and retention tactics
• Develop upsell campaigns
• Lead campaign planning and execution
• Develop engaging content
• Identify pipeline acceleration opportunities
• Segment customer base and build lifecycle journeys
• Track and analyze campaign performance
• Forecast results and track KPIs

Requirements

• 6+ years of experience in demand generation or growth marketing in B2B industries
• Strong understanding of digital marketing channels
• Analytical mindset with strong quantitative and analytical skills
• Experience with marketing automation and CRM systems
• Effective communication skills
• Ability to collaborate with various teams
• Experience in Healthcare, SaaS, or technology industries is a plus

Benefits

• No benefits