Job Description

Maven is seeking a Growth Marketing Manager to own the paid marketing strategy and drive qualified lead generation in the employee benefits space. This role involves managing paid channels, optimizing performance, and collaborating with sales to generate high-quality leads. The ideal candidate is a data-driven marketer with experience in B2B performance marketing.

Responsibilities

• Own B2B paid marketing strategy
• Manage performance marketing agency
• Optimize lead quality and conversion rates
• Develop testing roadmap
• Conduct channel audits
• Develop high-performing ads
• Partner with cross-functional teams
• Manage paid marketing budget
• Track and report key metrics
• Stay current on industry trends

Requirements

• 5+ years of B2B performance marketing experience
• Experience managing agency relationships
• Deep understanding of performance metrics
• Hands-on experience with marketing platforms
• Strong analytical skills
• Excellent project management and communication skills
• Experience with healthcare, HR tech, or employee benefits marketing preferred

Benefits

• No benefits