Shinola seeks a strategic Email Marketing Manager to oversee and elevate a critical revenue-driving channel, managing the email process, agency, calendar, and collaborating cross-functionally to execute high-impact campaigns.
Responsibilities
Manage email marketing channel
Serve as main point of contact for email marketing agency
Build and manage email campaign calendar
Partner with teams for asset and messaging delivery
Oversee testing and optimization strategies
Collaborate on email list health and segmentation
Track and analyze performance metrics
Ensure brand consistency
Requirements
3-5 years of email marketing experience
Strong understanding of email platforms and CRM strategy
Experience managing an email agency
Data-driven mindset with performance metrics knowledge
Excellent project management and communication skills
High attention to detail and design alignment
Collaborative and proactive in a fast-paced environment