PatientPoint is seeking a Senior Marketing Director to lead the strategy, development and execution of integrated marketing communications that attract, engage and retain healthcare provider audiences.
Responsibilities
Define and lead integrated marketing strategies
Develop retention strategies with Customer Success
Guide the creation of thought leadership content
Evaluate and implement marketing technology
Develop and execute sales enablement strategies
Act as a senior advisor and strategic partner
Mentor and guide junior marketers
Contribute to annual planning and budgeting processes
Requirements
7+ years of marketing or communications experience in healthcare
Proven success in multi-channel marketing strategies
Strong track record of developing campaigns
Exceptional communication and presentation skills
Deep understanding of marketing automation platforms
Demonstrated ability to lead cross-functional teams