Job Description

The NFL Media Strategy and Growth Group is seeking an experienced Direct-to-Consumer (DTC) Director, Growth to lead strategic business growth initiatives, optimizing the growth funnel from acquisition to retention using data-driven strategies and user research.

Responsibilities

• Build and manage a team of experts
• Lead and develop product managers
• Define and target audience segments
• Collaborate with product and technology leads
• Develop and execute a growth roadmap
• Evaluate opportunities to grow subscriptions
• Create and implement upgrading strategies
• Develop understanding of the NFL season calendar
• Design product experiences
• Report on funnel performance
• Own the end-to-end growth funnel strategy
• Drive attribution-informed decisions
• Develop and implement SEO and organic traffic strategies
• Enhance conversion rates
• Develop and own subscriber retention strategies
• Partner with marketing on lifecycle communications
• Work across teams to identify churn risks
• Champion an experimentation culture
• Leverage insights to drive decision-making
• Work effectively with cross-functional teams
• Communicate product requirements
• Present growth performance data
• Gather feedback from stakeholders

Requirements

• 10+ years of experience in Product Management, E-commerce, Subscription Management, Subscriber Acquisition, or Retention roles
• 5+ years of management experience
• Experience with streaming platforms and subscription products
• Strong quantitative and analytical skills
• Experience working with stakeholders
• Experience in developing evidence-based strategic frameworks
• A keen eye for presentation design
• Strong organizational skills
• Experience interfacing and presenting to senior executives
• High level of integrity, strong work ethic, and deep intellectual curiosity
• Strong interpersonal skills
• A passion for sports and the NFL

Benefits

• No benefits