Job Description

The NFL Media Strategy and Growth Group is seeking an experienced Direct-to-Consumer (DTC) Senior Manager, Growth to drive product-led growth strategies, develop multi-platform strategies, and drive revenue growth through user experiences and data-driven decision-making.

Responsibilities

• Develop and implement product-led strategies for subscriber acquisition and retention
• Oversee Churn Tool functionality and develop churn reduction strategies
• Create and optimize user experience and re-engagement strategies
• Develop multi-device adoption strategies
• Manage audience segmentation initiatives
• Develop targeted strategies for user segments
• Analyze performance metrics and report on KPIs
• Establish measurement frameworks for growth initiatives
• Design and implement A/B tests
• Collaborate with marketing teams to develop engaging content
• Optimize content presentation across platforms
• Execute QA test plans
• Provide support to customer service teams
• Collaborate with DTC e-commerce teams
• Maintain documentation
• Work with various teams
• Communicate product requirements
• Present performance data
• Gather feedback from stakeholders

Requirements

• Minimum 7 years of experience in relevant roles
• 3 years of management experience
• Strong quantitative and analytical skills
• Experience with product, engineering, and analytics with marketing tech strategies
• Experience in developing evidence-based strategic frameworks
• A keen eye for presentation design
• Strong organizational skills
• Experience presenting to senior executives
• High level of integrity, strong work ethic, and deep intellectual curiosity
• Strong interpersonal skills
• Passion for sports and the NFL

Benefits

• No benefits