Job Description

The DTC Product Marketing Manager will lead go-to-market strategy and day-to-day marketing execution for the DTC portfolio, focusing on accelerating subscriptions, minimizing churn, deepening engagement, and delivering fan-first campaigns. This role involves collaboration across departments and with external partners to bring innovative ideas to life.

Responsibilities

• Lead marketing strategy and execution for the DTC portfolio
• Manage relationships with internal stakeholders and cross-functional teams
• Oversee campaign development across owned and paid channels
• Drive the development of promotional plans and manage creative asset delivery
• Collaborate with media partners and internal teams to inform cross-channel audience strategies
• Translate fan insights and data into compelling marketing strategies
• Craft clear and inspiring marketing briefs
• Contribute to weekly cross-functional planning meetings
• Support executive communication and internal rollout of marketing initiatives
• Mentor junior team members and provide project leadership

Requirements

• 5+ years of marketing experience, preferably in entertainment, sports, tech, or subscription-based products
• Strong strategic mindset with a track record of translating insights into action
• Creative instincts and experience managing campaigns from ideation to execution
• Excellent communication and storytelling skills
• Highly organized with a commitment to operational rigor and accuracy
• Strong time management skills and the ability to juggle multiple high-stakes projects
• Passion for sports and an understanding of its role in culture
• Background in subscription models, streaming, DTC platforms, and/or product marketing
• Familiarity with the evolving media landscape and digital consumption behaviors
• Hands-on experience with personalization, testing, measurement, and optimization
• Comfort using AI and emerging technologies that scale and benefit the consumer
• Team-oriented mindset with a drive for collaboration and accountability
• Experience working in fast-paced, cross-functional environments
• Fan of the NFL

Benefits

• No benefits