The Social Media PA works closely with show runners and Producers integrating social content into broadcast and live-stream programs. The role includes curating social content, daily content and story/segment pitching, measuring social analytics, working alongside Newsdesk and Legal to audit and clear content, content creation and programming various social feeds, and developing interactive/touchscreen experiences, and cloud-based graphics production. The role includes daily support of the NFL Media talent group with social media strategy and content production.