Job Description

The Director, Cycle Planning at Juul Labs leads the end-to-end commercial cycle planning process, translating strategic priorities into integrated, market-ready execution plans. This role ensures product launches, promotions, and consumer programs are strategically sequenced and operationally aligned to maximize business impact. Reporting to the Sr. Director, Commercial Planning & PMO, the Director partners with various teams to define objectives, set metrics, and align tactical execution plans for each cycle, managing dependencies, risks, and ensuring activities deliver against volume, revenue, and market share goals. The role also coordinates cycle planning inputs across U.S. and International markets, integrating with demand planning and resource allocation.

Responsibilities

• Lead the development and management of commercial cycle plans from strategy to execution readiness
• Partner with Commercial, Sales, and Brand leaders to set objectives, define KPIs, and prioritize activities
• Integrate New Product Introductions, promotions, and consumer programs into unified execution strategies
• Maintain a forward-looking view of the cycle calendar for proactive planning and risk mitigation
• Facilitate cross-functional planning sessions to align activity sequencing for maximum commercial impact
• Identify and resolve conflicts, capacity constraints, and dependencies across initiatives
• Ensure cycle planning decisions consider operational lead times, regulatory requirements, and market readiness
• Partner with Demand Planning to ensure cycle strategies are supported by accurate forecasts and inventory
• Ensure cycle plans are integrated into the broader commercial execution calendar and governance processes
• Collaborate with demand planning to align forecasts with cycle objectives and promotional plans
• Support Sr. Director, Commercial Planning & PMO in preparing cycle planning updates for the Commercial Executive Team
• Maintain and evolve standardized cycle planning templates, tools, and workflows
• Drive process improvements to increase visibility, alignment, and execution efficiency
• Partner with the PMO team to incorporate cycle planning milestones into initiative tracking dashboards

Requirements

• 8+ years in commercial planning, marketing operations, or related commercial execution roles
• Proven experience managing integrated planning processes spanning multiple functions and markets
• Strong facilitation and communication skills, with ability to manage competing priorities and drive consensus
• Ability to manage complex calendars and dependencies across product launches, promotions, and market programs
• Experience in CPG, nicotine/tobacco, or other regulated industries
• Bachelor’s degree in Business or related field
• Preferred: Experience leading Cycle Planning efforts in a commercial organization
• Preferred: Familiarity with enterprise planning tools and demand planning systems
• Preferred: Experience integrating commercial planning with S&OP processes

Benefits

• No benefits