Job Description

The Senior Manager, Go-To-Market and Product Commercialization Manager is a high-impact individual contributor responsible for the successful planning, execution, and commercialization of new product launches and market expansion initiatives within designated regions or categories. This role will own the GTM launch process, driving cross-functional collaboration and ensuring flawless execution that aligns with the overarching business strategy. Working closely with functional leaders, the Senior Manager will translate global strategy into detailed, actionable launch plans, manage project timelines, and serve as the core GTM readiness expert to ensure speed, consistency, and alignment across all commercial functions.

Responsibilities

• Own the end-to-end GTM execution roadmap for major product launches and new market entries.
• Translate high-level GTM strategy frameworks into detailed, cross-functional project plans and timelines.
• Serve as the commercial project lead, driving daily and weekly synchronization across all functions.
• Manage critical dependencies and resolve complex commercialization roadblocks, mitigating risks.
• Present detailed GTM readiness status, risks, and performance forecasts to Senior Leadership.
• Collaborate with the Commercial Strategy team to assess and prepare for new market entry initiatives.
• Implement and continuously refine the GTM commercialization playbook and best practices.
• Gather and synthesize feedback from local teams to improve future GTM processes.
• Foster clear communication and high-level collaboration across functional and regional leadership teams.
• Facilitate GTM readiness discussions among senior stakeholders and manage executive status reporting.
• Identify opportunities to streamline and improve the commercialization process.
• Develop, document, and maintain a comprehensive product commercialization playbook.
• Continuously update the playbook based on learnings and evolving industry best practices.
• Champion the adoption and utilization of the commercialization playbook across the organization.

Requirements

• 5+ years of progressive experience in Go-to-Market strategy, product marketing, commercialization, or program management.
• Proven track record of independently managing and successfully executing complex, cross-functional product launches or market entries.
• Exceptional project management and organizational skills with strong attention to detail.
• Outstanding communication and interpersonal skills, with the ability to influence peers and present to senior leadership.
• Strong analytical skills, capable of using data and KPIs to drive GTM optimization.
• Experience supporting consumer product launches in the nicotine, CPG, or healthcare categories preferred.
• Experience working in a matrixed and/or international organization highly preferred.
• Ability to work in a dynamic, fast-paced environment with multiple stakeholders and shifting priorities preferred.
• Bachelor's degree in Business Administration, Marketing, or a related field.

Benefits

• No benefits