Job Description

The Performance Marketing Coordinator role is crucial for scaling the company's paid acquisition engine. This role acts as a bridge between creative production, paid performance, and growth strategy, managing the creative workflow, ensuring rapid testing, and uncovering insights to optimize performance across Meta, TikTok, and other paid channels.

Responsibilities

• Own and streamline the creative production pipeline
• Manage creative tracker and testing backlog
• Review and QA ad creative
• Conduct competitor deep dives and trend analyses
• Build and maintain a creative testing roadmap and insights tracker
• Analyze creative performance and surface actionable insights
• Support broader channel strategy by freeing up Growth Marketing Managers

Requirements

• 3+ years experience in paid social creative strategy or performance-focused marketing roles
• Hands-on experience with Meta (Facebook/Instagram) and TikTok
• Strong understanding of creative testing frameworks and paid social engagement metrics
• Ability to analyze creative performance data and translate insights into recommendations
• Proficiency with creative workflow and analytics tools (Notion, Motion, Atria) and marketing platforms (HubSpot, Excel)
• Experience managing creative production cycles
• Exceptional organization, communication, and project management skills
• Proactive, detail-oriented operator

Benefits

• No benefits