Job Description

Contentful is seeking a Senior Manager of Content Marketing specializing in bottom-of-funnel (BOFU) content to drive conversions, shorten deal cycles, and increase ACV. This role requires product expertise, customer interaction, content creation, and multimedia strategy execution to refine narratives and support the GTM team.

Responsibilities

• Create compelling, research-driven BOFU content (videos, blog posts, sales collateral, etc.)
• Leverage data-driven content to inspire higher funnel content
• Collaborate with Product, PMM, GTM, and sales teams
• Research, scope, script, and produce video content
• Measure and analyze BOFU content efficacy
• Repurpose assets to maximize impact

Requirements

• 10+ years of content experience with a strong BOFU portfolio
• Technical product expertise and customer-centric approach
• Proven ability to refine product narratives
• Strong collaboration and communication skills
• Strong business acumen
• Track record of driving measurable results
• B2B SaaS experience preferred

Benefits

• No benefits