Job Description

Instructure is seeking an Account-Based Marketing (ABM) Manager to drive measurable business growth through strategic, creative, and data-driven execution within key accounts. This role involves leading ABM programs, collaborating with sales and marketing teams, and optimizing strategies based on data insights.

Responsibilities

• Lead and execute ABM strategy
• Design and manage 1:1, 1:few, and 1:many ABM programs
• Collaborate with sales, customer success, and sector marketing
• Orchestrate and measure multi-channel account journeys
• Develop assets for educators, administrators, and technology leaders
• Manage budgets and timelines
• Analyze research projects
• Drive collaboration and alignment with sales and marketing
• Ensure campaign alignment and tracking
• Design dashboards to visualize ABM performance
• Refine targeting strategies
• Track key performance indicators
• Share best practices

Requirements

• 5–7 years of B2B marketing experience
• 2+ years managing ABM programs in SaaS or software
• Proven ability to drive pipeline and customer expansion
• Expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau
• Analytical mindset
• Excellent communication and collaboration skills
• Curiosity and a test-and-learn approach
• Bachelor’s degree in Marketing, Business, or related field

Benefits

• No benefits