Job Description

Sword Health is seeking a strategic and hands-on Head of Marketing to lead marketing efforts for their Move product, an AI-powered pain care solution. This role involves owning the entire marketing funnel, crafting campaigns to drive enrollments and engagement, and building a high-performing marketing team. The ideal candidate will blend creativity, analytical precision, and a passion for direct-to-consumer marketing.

Responsibilities

• Own end-to-end marketing strategy and performance
• Lead creative strategy and execution
• Develop Move’s tone of voice
• Identify growth opportunities
• Interface with other business units
• Support B2B demand generation
• Lead top-of-funnel strategy
• Build and scale performance marketing campaigns
• Design and optimize member journeys
• Lead CRM and lifecycle marketing strategy
• Build and manage a marketing team
• Establish KPIs and reporting cadences
• Represent the voice of the Move member

Requirements

• 10 years of marketing experience
• Strong background in growth or performance marketing
• Experience in early and later-stage environments
• Experience in B2C or B2B2C marketing
• Analytical and data-driven
• Experience building user journeys
• Proven ability to lead teams
• Excellent communication skills
• Bias toward action and ownership

Benefits

• No benefits