Job Description

Sword Health is seeking a Head of Marketing to own the end-to-end marketing strategy and performance, focusing on enrollments. This role involves leading creative strategy, identifying growth opportunities, and building/managing a high-performing marketing team. The ideal candidate will have a strong background in growth or performance marketing, experience in B2C/B2B2C environments, and a passion for improving healthcare through AI.

Responsibilities

• Own end-to-end marketing strategy and performance
• Lead creative strategy and execution
• Develop tone of voice and customer messaging
• Identify growth opportunities
• Interface with other business units
• Support B2B demand generation
• Lead top-of-funnel strategy
• Build and scale performance marketing campaigns
• Design and optimize member journeys
• Lead CRM and lifecycle marketing strategy
• Build and manage a marketing team
• Establish KPIs and reporting cadences
• Act as the voice of the member
• Drive product marketing announcements

Requirements

• 10 years of marketing experience
• Strong background in growth or performance marketing
• Experience in early and late-stage environments
• Experience in B2C or B2B2C marketing, ideally in healthcare
• Analytical and data-driven skills
• Experience building user journeys
• Proven leadership and team development skills
• Excellent communication skills
• Bias toward action and problem-solving

Benefits

• No benefits