Job Description

PMG is seeking a Director of Brand & Creative Strategy to lead the charge in translating audience insights into brand platforms, campaign narratives, and creative strategies. This role involves leading integrated agency teams, championing brand strategy best practices, representing PMG in industry settings, and guiding the development of impactful marketing strategies.

Responsibilities

• Lead integrated agency teams
• Champion brand & creative strategy
• Represent PMG in industry settings
• Develop training sessions and workshops
• Shape and pitch strategic programs
• Guide integrated marketing strategies
• Collaborate with cross-functional teams
• Develop creative briefs
• Conduct research using various tools
• Synthesize qualitative and quantitative research
• Identify trends and emerging behaviors
• Build campaign architectures
• Lead ideation and activation sessions
• Advocate for the consumer
• Surface opportunities and strategic ideas
• Translate insights into compelling narratives

Requirements

• 8+ years of experience in strategy
• Bachelor’s degree or equivalent experience
• Agency or consultancy experience preferred
• Leadership in defining marketing strategies
• Success in full-funnel campaign development
• Data-informed strategy and recommendation skills
• Track record of launching impactful campaigns
• Fluency in media and brand KPIs
• Exceptional communication and collaboration skills
• Skilled in facilitating brand workshops
• Agility in fast-paced environments
• Strong presenter, writer, and storyteller
• Commitment to continual learning
• Customer-focused mindset
• People-focused leadership

Benefits

• No benefits