Job Description

PMG is seeking an Analytics Senior Lead to transform data into strategic insights, optimize marketing performance, and drive data-informed decisions for brands. The role involves managing analytics requests, developing custom solutions, creating comprehensive reports, collaborating with cross-functional teams, mentoring others, and staying ahead of marketing measurement trends.

Responsibilities

• Manage analytics requests from intake to delivery
• Develop and maintain custom analytics solutions
• Create media reporting and tie performance to KPIs
• Collaborate with cross-functional teams to implement measurement strategies
• Mentor team members in data visualization and engineering
• Stay current with marketing measurement trends

Requirements

• 5+ years of analytics experience (3+ in marketing analytics)
• Bachelor’s degree or equivalent experience
• Hands-on experience with data warehousing solutions (Redshift, BigQuery, Snowflake)
• Expertise in SQL
• Experience with ad tech and digital marketing data
• Strong knowledge of marketing measurement frameworks
• Proficiency in visualization platforms (Tableau, Power BI, Looker)
• Working knowledge of Python or R
• Strong stakeholder relationship building skills

Benefits

• No benefits