Marketing Senior Manager - Employer Brand

PMG
Full-time
New York, NY; Dallas, TX
Posted on 5 months ago

Job Description

PMG is seeking a Marketing Senior Manager to develop and lead the employer brand marketing strategy, attracting top talent and strengthening employee engagement through impactful campaigns and initiatives. This role requires collaboration with various teams and a strong understanding of digital marketing channels.

Responsibilities

  • Develop employer brand marketing strategy
  • Lead stakeholder alignment and planning
  • Drive integrated campaigns to attract talent
  • Oversee storytelling and asset creation
  • Optimize channel mix strategies
  • Support employee moments with branded experiences
  • Lead collateral and content development
  • Plan and execute employer brand events
  • Conduct market research
  • Define KPIs and track performance
  • Collaborate with the Collective marketing team
  • Manage and mentor a team

Requirements

  • 7+ years of experience in employer branding, talent marketing, or brand strategy
  • 2+ years of leadership experience
  • Proven success in cross-team partnerships
  • Track record of integrated marketing campaigns
  • Exceptional storytelling and communication skills
  • Strong analytical skills

Benefits

  • No benefits