Convergent Video and Audio National Investment Lead

PMG
Full-time
New York, NY; Dallas, TX
Posted on 5 months ago

Job Description

PMG is seeking a Convergent Video & Audio National Investment Lead to guide media strategy, negotiate partnerships, and develop measurement solutions for high-impact campaigns across TV, streaming, radio, and emerging media channels. This role focuses on data-driven media, storytelling, and innovation in the convergent media landscape.

Responsibilities

  • Lead planning and execution of convergent video and audio campaigns
  • Optimize media placements across TV, radio, and digital platforms
  • Drive collaboration with cross-functional teams
  • Evaluate marketing performance metrics
  • Manage vendor partnerships and negotiate placements
  • Contribute to forecasting and budget planning
  • Identify emerging trends
  • Deliver updates and insights to clients
  • Mentor junior team members

Requirements

  • 5+ years of experience in Convergent Video & Audio
  • Bachelor’s degree or equivalent experience
  • Strong marketing strategy, planning, and analysis skills
  • Proficiency in marketing metrics
  • Experience in media planning and buying
  • Experience with planning tools like YouGov, MRI, MediaOcean, Nielsen, and Mintel
  • Familiarity with convergent video and audio platforms
  • Hands-on experience with digital and traditional ad platforms like Innovid and iSpot
  • Commitment to continual learning and customer focus
  • People-focused leadership skills

Benefits

  • No benefits