Job Description

PMG is seeking a Programmatic Media Lead to shape the strategic vision for programmatic campaigns, oversee execution, engage with clients, analyze performance, and mentor junior team members. The ideal candidate will have a strong background in digital media and programmatic advertising, with expertise in analytics, video, and various ad channels.

Responsibilities

• Shape programmatic campaign strategy
• Oversee campaign execution and optimization
• Engage with senior client stakeholders
• Analyze campaign performance and identify trends
• Collaborate with cross-functional teams
• Develop and maintain programmatic roadmaps
• Identify growth opportunities
• Foster relationships with platform partners
• Mentor junior team members

Requirements

• 4+ years of experience in digital media and programmatic advertising
• Bachelor’s degree or equivalent experience
• Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics
• Heavy video background
• Strong knowledge of Marketing Planning & Analysis
• Familiarity with Ad Exchanges, Ad Servers, and DSPs
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App
• Proficiency in Microsoft Excel and SQL
• Strong communication and collaboration skills
• Proven ability to mentor

Benefits

• No benefits