Job Description

PMG is seeking an experienced SEM Lead to shape search marketing strategies, guide a team, and build client relationships. The role involves optimizing campaigns, analyzing data, managing budgets, and staying current with industry trends. Collaboration with cross-functional teams and mentorship of team members are key aspects of this position.

Responsibilities

• Monitor and optimize search campaign performance
• Lead implementation of paid search strategies
• Create detailed client reports
• Analyze paid search data
• Manage relationships with search partners
• Plan and allocate paid search budgets
• Collaborate across channels
• Drive adoption of PMG’s Alli platform
• Stay informed on SEM trends
• Drive a test-and-learn approach
• Mentor and train team members

Requirements

• 4+ years of experience in paid search
• Bachelor’s degree or equivalent experience
• Expertise in Google Ads and Microsoft Ads
• Proficiency in data analysis and budget management
• Experience with testing frameworks
• Strong skills in advanced strategies
• Proficiency in Microsoft Excel and Google Analytics
• Excellent communication and collaboration skills
• Proactive approach to integrating paid search
• Commitment to continual learning and customer focus
• People-focused leadership skills

Benefits

• No benefits