Job Description

Via is seeking a strategic Content Marketing Associate Principal to develop and execute their thought leadership and content marketing strategy. This role involves creating engaging stories for various audiences, shaping the category, defining Via’s position, and driving business growth through compelling narratives.

Responsibilities

• Develop narrative themes with Executive Leadership, Sales, Product, and Policy teams
• Define and execute global content strategy and editorial calendar
• Create content for various audiences and channels
• Establish editorial standards and mentor team members
• Establish KPIs for content performance and impact

Requirements

• 3+ years of experience in content strategy, thought leadership, or content marketing
• World-class writing and editing skills with a strong portfolio
• Experience translating complex concepts into clear narratives
• Ability to operate strategically and influence stakeholders
• Expertise in SEO and content performance measurement
• Resourcefulness and autonomy in a fast-paced environment
• Collaboration and mentoring skills

Benefits

• No benefits