Job Description

Via is seeking a Public Relations Principal to develop and execute a national PR strategy, enhance reputation, drive thought leadership, and support business objectives. This role requires a communications leader with strong media relationships, storytelling skills, and a deep understanding of the business.

Responsibilities

• Develop and implement a national PR strategy
• Cultivate and maintain media relationships
• Partner with leadership on executive communications
• Lead reputation management strategies
• Design and implement PR campaigns
• Define KPIs and report on PR impact
• Collaborate with internal teams

Requirements

• 8+ years of experience in public relations or communications
• Proven track record in media relations
• Exceptional writing and presentation skills
• Collaborative leadership with executive presence
• Agility in fast-paced environments
• Data-driven and results-oriented
• Understanding of the media landscape
• Creative thinking and problem-solving skills

Benefits

• No benefits