Job Description

Via is seeking a VP of Product Marketing to lead the global Product Marketing function and translate the value of their platform and products into compelling narratives and go-to-market strategies. This role requires a strategic and hands-on leader to create excitement for Via’s product story and drive growth by resonating with key audiences.

Responsibilities

• Craft Via’s product narrative and positioning
• Align roadmaps with customer needs and market trends
• Lead product launches
• Enable GTM teams with messaging and playbooks
• Collaborate with Communications for media coverage
• Collaborate on content strategy
• Advance thought leadership
• Establish and track OKRs and KPIs
• Create replicable tools and processes

Requirements

• 13+ years of Product Marketing experience in B2B or B2G
• Strong strategic thinking and executional excellence
• Proven ability to partner cross-functionally
• Customer-first mindset
• Ability to create measurable impact
• Deep product curiosity
• Sense of urgency and ownership
• Creative and resourceful

Benefits

• No benefits