Product Marketing Director, Banking

Fireblocks
Full-time
United States
$180,000 - $230,000
Posted on 5 months ago

Job Description

Fireblocks is seeking a Product Marketing Director to define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of their digital asset solutions to a customer base in the global financial markets. The role requires a deep understanding of fintech, blockchain, and the ability to craft compelling messaging for complex platforms.

Responsibilities

  • Drive Go-to-Market Strategy
  • Maintain competitive and market trend expertise
  • Craft Messaging & Positioning
  • Lead Product Launches
  • Create Best-in-Class Content
  • Enable Global Sales Teams
  • Measure & Optimize Performance
  • Influence the Product Roadmap
  • Thought Leadership

Requirements

  • 10+ years of Product Marketing experience in fintech or blockchain
  • Exceptional storytelling ability
  • Experience with cryptocurrency and digital assets
  • Strategic and tactical agility
  • Cross-Functional Influence
  • Strong writing and content creation skills
  • Analytical Mindset

Benefits

  • No benefits