Job Description

Cresco Labs is seeking a strategic Sr. Director, Digital to lead the full digital commerce ecosystem, integrating online and in-store experiences. This role focuses on driving customer acquisition, retention, and lifetime value through a unified, data-driven approach across all channels. The ideal candidate will be a retail-first and digital-first thinker with a proven track record of building and leading high-performing digital marketing organizations.

Responsibilities

• Owns digital revenue contribution, site conversion, and online-to-offline experience
• Manages and optimizes a multi-channel digital budget
• Drives digital innovation
• Partners with P&L owners to align digital marketing strategy
• Implements a test-and-learn culture
• Defines and executes the digital product roadmap
• Owns the development and performance of CRM channels
• Drives paid media and national advertising
• Builds and mentors a digital team
• Partners with Regional VP of Retail
• Establishes accountability within the digital marketing team
• Partners cross-functionally with various departments
• Owns internal marketing operations systems

Requirements

• Bachelor’s degree and 10+ years of digital marketing experience in high-growth retail
• Experience in cannabis is a plus
• Chicago-based with a hybrid work arrangement
• Proven success in leading end-to-end digital commerce ecosystems
• Deep understanding of customer segmentation and lifecycle marketing
• Experience partnering with technology and data teams
• Strong analytical mindset
• Outstanding communication and stakeholder management skills
• Experience building and leading high-performing teams
• Ownership mindset and operational excellence

Benefits

• No benefits