Job Description

The Senior Manager of Consumer Insights will lead a team and deliver data-driven insights to support the Home Appliance business unit. This role integrates traditional research with modern analytics, including NLP and AI, to inform business strategy and customer initiatives.

Responsibilities

• Manage and support an insights team
• Design and execute consumer research programs
• Leverage NLP and AI for data analysis
• Integrate multiple data sources
• Deliver strategic recommendations
• Champion emerging research technologies
• Develop audience segmentation frameworks
• Build and maintain dashboards
• Stay current on market research trends
• Partner cross-functionally
• Communicate findings to stakeholders

Requirements

• Bachelor’s degree in related field; Master’s preferred
• 7+ years of market research or consumer insights experience
• Deep expertise in qualitative and quantitative research
• Experience with NLP, text analytics, and social listening
• Fluency in tools like SPSS, R, Python, Qualtrics, Tableau
• Strong strategic thinking and communication skills
• Experience presenting to senior stakeholders
• Ability to manage priorities in a fast-paced environment

Benefits

• No benefits