Job Description

LG Electronics is seeking a strategic and analytical Senior Manager of Demand Generation to lead planning and performance across paid media channels. This role focuses on shaping media strategy, aligning with business goals, and translating performance into actionable insights, acting as a liaison between internal stakeholders and the media activation team.

Responsibilities

• Define and align performance KPIs across paid media channels
• Lead forecasting of paid media performance and sales impact
• Create audience targeting strategies leveraging customer data
• Lead performance reporting with actionable recommendations
• Act as a liaison between internal stakeholders and the media activation team
• Serve as the internal client for the media agency

Requirements

• 10+ years of experience in demand generation or performance media strategy
• Proven ability to drive media strategy across multiple paid channels
• Strong understanding of business and operational media dynamics
• Excellent communication and stakeholder management skills
• Demonstrated success in managing agency relationships
• Fluent in media measurement and performance storytelling
• Proficiency in Excel, PowerPoint, Google Analytics, and Looker Studio

Benefits

• No benefits