VP, MEMBER GROWTH MARKETING

League Inc.
Full-time
Canada/US - Remote
$220,100 - $269,000 USD
Posted on 5 months ago

Job Description

League is seeking a performance-driven VP of Member Growth Marketing to lead the development and execution of lifecycle marketing strategies to activate, retain, and re-engage members across all touchpoints. This role involves leading a team, collaborating with cross-functional teams, and utilizing data-driven insights to drive user growth and engagement.

Responsibilities

  • Lead lifecycle growth strategy
  • Build and lead a marketing team
  • Collaborate cross-functionally
  • Design and optimize experiments
  • Establish analytics and reporting
  • Support customer enablement
  • Ensure marketing technology enablement

Requirements

  • Proven leadership in growth/lifecycle marketing
  • Success in lifecycle marketing program execution
  • Understanding of user segmentation and personalization
  • Strong analytical skills
  • Track record of improving user activation/retention
  • Excellent communication skills
  • Experience with behavioral science/product analytics is a plus
  • Familiarity with Salesforce Marketing Cloud

Benefits

  • No benefits