Job Description

SimpliSafe is seeking a VP of Customer Acquisition to lead the acquisition vision, build scalable demand-generation engines, and deliver significant new customer growth. This role will oversee all major acquisition channels, manage a nine-figure budget, and guide a high-performing team. The ideal candidate is a modern performance marketer with a proven track record of scaling complex portfolios and operating with financial rigor.

Responsibilities

• Own customer acquisition engine and its contribution to revenue growth
• Set long-term vision for acquisition and ensure coordinated execution
• Define optimal in-house vs agency operating model
• Lead multi-disciplinary team across various channels
• Partner with Analytics, Data Science, and Finance to evolve measurement stack
• Establish automated optimization loops leveraging AI/ML
• Surface insights to shape channel strategy
• Build, mentor, and inspire a high-performance acquisition organization
• Deliver clear performance narratives to executive leadership

Requirements

• 10+ years of leadership experience in digital customer acquisition
• Direct ownership and optimization of $50MM+ annual budgets
• Deep experience with A/B testing and sophisticated measurement techniques
• Rigorous creative testing methodology
• Confidence in communicating across the organization
• Ability to operate at strategic and execution levels
• Excellent analytical and organizational skills
• Consumer-first mindset

Benefits

• No benefits